Workhouse NYC Is Now The Varo Coworking Space NYC

Written By SEO Team Meraki

We’re excited to officially share an important update with our community.

Workhouse has rebranded to The Varo Coworking Space NYC.

This change reflects the next chapter of our growth as a founders-only coworking space in Manhattan. While our name has evolved, our mission, location, and community remain exactly the same.

If you’ve worked from Workhouse before, you’re in the right place. Varo is simply the next evolution of what we’ve been building together.

Why We’re Becoming Varo

As our coworking community grew, we reached a point where it made sense to move forward under a new brand identity. The Varo represents a more refined, long-term vision for our space. It gives us a clear, distinctive name that better reflects who we serve and where we’re headed, while removing any potential confusion with similarly named businesses.

This rebrand allows us to:

  • Establish a strong, independent brand in NYC

  • Support long-term growth without limitations

  • Continue building a focused, founder-first environment

At its core, this decision is about clarity, longevity, and setting the foundation for what’s next.

What’s Changed and What Hasn’t

What’s New

  • Our official name is now The Varo

  • Our website is now https://varocoworkingnyc.com

  • Our email communications are now sent from vee@thevaro.com

  • Our online listings, directories, and profiles are being updated to reflect the new brand

What’s Staying the Same

  • Same physical location in Midtown Manhattan

  • Same founders-only philosophy

  • Same memberships, day passes, and event space offerings

  • Same leadership, community, and standards

Nothing about how we operate day to day has changed. The experience you know is still here.

A Founders-Only Coworking Space in NYC

Varo Coworking Space NYC is built specifically for founders, operators, and early-stage teams who want a focused environment to do real work.

We offer:

Everything we do is designed to support productivity, meaningful connections, and long-term growth.

Our Location

The Varo is located in the heart of Manhattan, just steps from major transit and business hubs:

1239 Broadway, Floor 9
New York, NY 10001

Whether you’re commuting daily or visiting from out of town, our location makes it easy to plug in and get to work.

What This Means for Members and Visitors

If you’re already a member, there’s nothing you need to do. Your access, membership, and experience remain unchanged.

If you’re new here, welcome. You’ll now find us under The Varo Coworking Space NYC, offering the same trusted coworking experience founders in New York have come to rely on.

We’re actively completing the transition across Google, directories, and social platforms to ensure everything stays consistent and easy to find.

Visit The Varo Coworking Space NYC

You can explore our space, book a day pass, or inquire about memberships and events at varocoworkingnyc.com

We’re excited to continue building alongside founders under our new name and look forward to welcoming you to The Varo.

SEO Team Meraki